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Businesses must carefully match their marketing content with the actual efforts their staff is committed to putting forth.

Be careful not to over-promise.

Marketing campaigns usually start out as larger than life ideas.

Remember that great weekly email newsletter? Does it still go out weekly? If so, congratulations! If not, I can't say that I'm extremely surprised, and you're not alone.

Keeping up to date with your marketing efforts takes more time and energy than most people initially realize.

You probably read countless articles and trade material dealing with your field. Most likely, you run into certain names over and over such as leaders in your field, inventors, major players, etc.